Should we enter this market?
A 15–25 page market intelligence report that answers the foundational question — before you commit resources. Custom to your product, your buyer, and your competitive context.
What Explorer covers
Market overview & sizing
Total addressable market, serviceable segments, growth trajectory, and market maturity — specific to your product category.
Competitive landscape
10–20 key competitors profiled: positioning, approximate market share, pricing approach, strengths, and vulnerabilities.
Regulatory environment
Key regulations, certifications, compliance requirements, and barriers to entry for your industry in this country.
Buyer landscape
Who buys products like yours — industry segments, company size profiles, and typical organizational structures.
Channel overview
Primary sales and distribution channels for your product category: direct, distributor, reseller, online, tenders.
Cultural & business practice notes
Sales cycle differences, communication styles, negotiation norms, and business culture nuances that affect how you sell.
Opportunity assessment
Scored evaluation (1–5) across market attractiveness, competitive intensity, regulatory complexity, and ease of entry. Clear recommendation included.
Three strategic options
High-level entry approaches ranked by risk and resource requirements — so you can choose the path that fits your stage and appetite.
Source appendix
Full list of all sources cited with URLs and access dates. Every claim is traceable.
What's included
- Branded PDF report (15–25 pages)
- Structured data in Google Sheets
- 15-minute delivery call
Explorer is built for
- Series A–B startups evaluating which European market to enter next.
- Business development leads researching a new country before hiring locally.
- VCs conducting market sizing for portfolio companies.
- US companies taking their first look at European market entry.
The cost of not knowing
An Explorer report costs less than a single business-class flight to your target market. It replaces weeks of your team’s time on fragmented Google research and gives you a structured, sourced foundation for your expansion decision. The alternative? Six months of a BD hire figuring out the market by trial and error — roughly €50,000 in salary plus opportunity cost.
Ready for more depth?
Explorer gives you the "should we" answer. When you're ready for "how should we," upgrade to Strategist for a full go-to-market strategy — or jump to Operator for a tactical playbook your team can execute from day one.
Decode your next market.
15-minute intake form. Report in your inbox within 5 business days.