Where in Europe should we expand, and why?
A pan-European market scan that ranks and compares countries for your specific product, buyer profile, and competitive context. Your starting point before committing to any single market.
What Explorer covers
Country ranking matrix
All European markets scored and ranked by opportunity for your specific product. Market attractiveness, competitive intensity, regulatory complexity, and ease of entry - at a glance.
Market sizing across Europe
Total addressable market and serviceable segments by country and region, specific to your product category and buyer profile.
Competitive landscape per region
Key competitors mapped across European markets - who dominates where, pricing patterns, positioning, and white-space opportunities by region.
Regulatory comparison
Certifications, compliance requirements, and barriers to entry compared across countries for your industry. Know which markets are easy to enter and which require groundwork.
Buyer landscape overview
Who buys products like yours across Europe - industry segments, company size profiles, and typical organizational structures by market.
Channel overview by country
Primary sales and distribution channels mapped per market: direct, distributor, reseller, online, tenders - so you know how buyers buy in each country.
Cultural and business practice notes
Sales cycle differences, communication styles, negotiation norms, and business culture nuances that affect how you sell in each market.
Top 3 recommended markets
Clear recommendation of the three strongest markets for your product, with rationale covering market fit, competitive positioning, and ease of entry.
Source appendix
Full list of all sources cited with URLs and access dates. Every claim is traceable.
What's included
- Branded PDF report (15-25 pages)
- Country comparison in Google Sheets
- 15-minute delivery call
Explorer is built for
- Series A-B startups evaluating which European market to enter next.
- Business development leads researching multiple countries before committing resources.
- VCs conducting market sizing for portfolio companies.
- US companies taking their first look at European market entry.
The cost of picking the wrong country
An Explorer report costs less than a single business-class flight to Europe. It replaces weeks of your team's fragmented research and gives you a structured, sourced ranking of where to go first. The alternative? Picking a country based on gut feeling and spending six months discovering it was the wrong one.
Ready for more depth?
Explorer gives you the "where" answer. When you're ready for "how" - with buyer personas, target accounts, outreach templates, and a 90-day action plan - upgrade to Go-to-Market for the full strategy and execution playbook.
Explorer FAQ
Common questions about the Explorer report.
What's the difference between Explorer and reading market reports online?
Online reports cover broad industries - not your specific product, buyer, or competitive context. An Explorer report starts from who you are and what you sell, then scans all of Europe through that lens. The output is a country ranking with clear recommendations on where to go first, not a generic overview.
Does Explorer cover all of Europe or just one country?
All of Europe. Explorer is a pan-European market scan that ranks and compares countries based on your product, buyer profile, and competitive context. It tells you which markets have the strongest opportunity and why. For a deep dive into a single country, that's what our Go-to-Market report is for.
Is Explorer enough to make a decision on where to expand?
That's exactly what it's designed for. Explorer answers "Where in Europe should we expand, and why?" with a scored evaluation across market attractiveness, competitive intensity, regulatory complexity, and ease of entry. It gives you a top 3 recommended markets with rationale. For most leadership teams, this is sufficient to choose where to go next.
What if I want more depth on a specific country after Explorer?
Order a Go-to-Market report for that country. It builds on the Explorer research and gives you a full strategy and execution playbook - buyer personas, target accounts, outreach templates, and a 90-day action plan. You're not paying for the same work twice.
How customized is the report really?
Completely. Two SaaS companies will get different Explorer reports because their products, buyers, and competitors are different. We don't use templates filled with generic data - every section is written for your specific situation.
What format does it come in?
A branded PDF (15-25 pages) plus a country comparison in Google Sheets with all underlying data. You also get a 15-minute delivery call to walk through the key findings.
Can I share the report with my board or investors?
Yes. The report is designed to be presentation-ready. Many clients use Explorer reports directly in board decks or investor updates to support expansion decisions.
What do you need from me to get started?
A completed intake form - about 15 minutes of your time. We ask about your company, product, current buyers, competitors, and expansion priorities. The more context you give us, the sharper the report.
Find your best European market.
15-minute intake form. Report in your inbox within 24 hours.