How should we enter this market?
A 30–50 page go-to-market strategy with segmentation, buyer personas, channel recommendations, and a 12-month roadmap. Everything you need to build the plan.
Strategist includes everything in Explorer, plus a full go-to-market strategy layer.
What Strategist covers
Deep segmentation analysis
3–5 target segments ranked by attractiveness, with segment size, growth rate, competitive density, and alignment with your value proposition.
Buyer persona development
2–3 detailed personas per priority segment: job titles, responsibilities, pain points, information sources, decision criteria, and typical objections.
Decision-making unit mapping
For each persona, the full purchasing chain — who initiates, who influences, who approves, who blocks — mapped to typical org-chart positions.
Competitive positioning matrix
Your product mapped against key competitors on the dimensions that matter most to your identified buyers. White-space identification included.
Channel strategy recommendation
2–3 recommended go-to-market channels with pros, cons, estimated cost-to-acquire, and implementation timelines.
Pricing intelligence
How competitors price in this market, buyer price sensitivity, and recommended pricing strategy with rationale.
Messaging framework
Core value proposition adapted for this market, key messages by persona, and language/terminology recommendations.
Partnership landscape
Potential distribution partners, system integrators, resellers, or strategic alliance targets with brief profiles.
Risk assessment
Market entry risks identified across regulatory, competitive, cultural, economic, and political dimensions — with mitigation strategies.
Implementation roadmap
6–12 month phased market entry plan with milestones, resource requirements, and decision gates.
What's included
- Branded PDF report (30–50 pages)
- Structured data in Google Sheets
- 12-month event calendar
- 30-minute strategy review call
- One round of written follow-up questions
Strategist is built for
- Series B–C companies planning their next European market with board-level rigor.
- Business development teams building the internal case for headcount in a new country.
- Companies preparing investor or board presentations on expansion strategy.
- Defense and deeptech companies navigating complex procurement landscapes.
Strategy before spend
A Strategist report costs less than a week of a senior consultant’s time — and delivers a structured go-to-market plan your team can present to the board, use to brief a new hire, or hand to a local partner. The alternative? Three months of internal back-and-forth trying to build a strategy from fragmented information and anecdotal input.
Need the full tactical playbook?
Strategist gives you the plan. Operator gives you the names, the scripts, and the 90-day action plan to start executing. If you're ready to hire or launch outbound, Operator is where execution starts.
Build your market entry strategy.
15-minute intake form. Strategy in your inbox within 8 business days.