Who do I contact and what do I say?
A 50–80 page tactical sales playbook with target accounts, named decision-makers, outreach templates, and a 90-day execution plan. Hand it to your team and go.
Operator includes everything in Explorer and Strategist, plus a full tactical execution layer.
What Operator covers
Target account list
50–100 named companies profiled and ranked by fit score. Company size, relevant division, estimated budget authority, and strategic rationale for each.
Decision-maker identification
For top 20–30 accounts: named individuals with titles, roles in the buying process, LinkedIn profiles (where public), and engagement recommendations.
Outreach sequences
3–5 templated sequences across email, LinkedIn, and phone — adapted for the cultural and business norms of the target country.
Objection handling guide
The 8–12 most likely objections from buyers in this market — competitive, pricing, trust, regulatory — with recommended responses.
Sales process map
Recommended stages from first touch to closed deal: expected timeline, stakeholder involvement, procurement requirements, and common deal-breakers.
Event & conference calendar
Key industry events for the next 12 months with recommendations on which to attend, exhibit at, or sponsor.
Content & collateral recommendations
What materials, case studies, certifications, and proof points this market's buyers expect to see before purchasing.
KPI framework
Metrics and benchmarks for tracking market entry progress — pipeline velocity, conversion rates, average deal size — calibrated to this country and industry.
90-day action plan
Weekly priorities for the first three months, so your first BD hire or partner can begin executing immediately.
What's included
- Branded PDF playbook (50–80 pages)
- Working target account spreadsheet
- Outreach template library
- Structured data in Google Sheets
- 60-minute strategy and activation call
- Two rounds of written follow-up questions
Operator is built for
- Companies making their first hire in a new European market who need to give that person a running start.
- Sales teams launching outbound in a new country and need target lists, messaging, and process — not just strategy.
- Defense and deeptech companies preparing for specific procurement opportunities.
- VC portfolio companies with expansion mandates and tight timelines.
Your first hire’s first 90 days — solved.
An Operator playbook costs less than two weeks of a senior BD hire’s fully loaded salary. It gives them named accounts to call, scripts to use, objections to expect, and a week-by-week plan to follow. Without it? Three to six months of ramp time while they build what you could have handed them on day one. For defense companies: winning a single European contract typically represents €500,000–€50,000,000 in revenue. A €5,000 playbook that accelerates your path by even three months delivers extraordinary ROI.
Start executing in your next market.
15-minute intake form. Playbook in your inbox within 10 business days.