How do we enter this market, and who do we contact?
Full go-to-market strategy and tactical execution playbook for a single country. Buyer personas, channel strategy, 50-100 target accounts, outreach templates, and a 90-day action plan. Hand it to your team and go.
Go-to-Market includes everything in Explorer, plus a full strategy and execution layer.
What Go-to-Market covers
Deep segmentation analysis
3-5 target segments ranked by attractiveness, with segment size, growth rate, competitive density, and alignment with your value proposition.
Buyer persona development
2-3 detailed personas per priority segment: job titles, responsibilities, pain points, information sources, decision criteria, and typical objections.
Decision-making unit mapping
For each persona, the full purchasing chain - who initiates, who influences, who approves, who blocks - mapped to typical org-chart positions.
Channel strategy recommendation
2-3 recommended go-to-market channels with pros, cons, estimated cost-to-acquire, and implementation timelines.
Pricing intelligence
How competitors price in this market, buyer price sensitivity, and recommended pricing strategy with rationale.
Target account list (50-100)
50-100 named companies profiled and ranked by fit score. Company size, relevant division, estimated budget authority, and strategic rationale for each.
Decision-maker identification
For top 20-30 accounts: named individuals with titles, roles in the buying process, LinkedIn profiles (where public), and engagement recommendations.
Outreach templates
3-5 templated sequences across email, LinkedIn, and phone - adapted for the cultural and business norms of the target country.
Objection handling guide
The 8-12 most likely objections from buyers in this market - competitive, pricing, trust, regulatory - with recommended responses.
90-day action plan
Weekly priorities for the first three months, so your first BD hire or partner can begin executing immediately.
What's included
- Branded PDF playbook (40-70 pages)
- Working target account spreadsheet
- Outreach template library
- Structured data in Google Sheets
- 60-minute strategy and activation call
- Two rounds of written follow-up questions
Go-to-Market is built for
- Companies entering a specific European market who need a complete strategy and execution playbook.
- Sales teams launching outbound in a new country and need target lists, messaging, and process.
- Companies making their first hire in-market who need to give that person a running start.
- Defense and deeptech companies navigating complex procurement landscapes.
Your first hire's first 90 days - solved.
A Go-to-Market report costs less than two weeks of a senior BD hire's fully loaded salary. It gives them named accounts to call, scripts to use, objections to expect, and a week-by-week plan to follow. Without it? Three to six months of ramp time while they build what you could have handed them on day one.
Need multi-country or custom scope?
Go-to-Market gives you the full playbook for one country. When you need to scale across multiple markets, add competitive monitoring, or scope a custom engagement, Tailored is where we build something to fit.
Go-to-Market FAQ
Common questions about the Go-to-Market report.
How is Go-to-Market different from Explorer?
Explorer scans all of Europe and tells you where to go. Go-to-Market goes deep on a single country and tells you exactly how to enter and who to contact. It includes buyer personas, channel strategy, 50-100 target accounts, outreach templates, and a 90-day action plan. Think of Explorer as the map and Go-to-Market as the playbook.
Do I need to buy Explorer first?
It's recommended but not required. Explorer helps you pick the right country. If you already know which market you want to enter, you can start directly with a Go-to-Market report.
How accurate are the target account lists?
Each account is profiled and ranked by fit score based on company size, relevant division, estimated budget authority, and strategic alignment with your product. We include our rationale for every account. Lists are current as of the research date.
Are the outreach templates generic or customized?
Customized. Templates are adapted for the buyer personas we identified, the business culture of the target country, and your specific value proposition. Subject lines, opening hooks, and objection responses are all tailored - not boilerplate.
Can I use this report to brief a new hire or local partner?
Absolutely. That's one of the most common use cases. The Go-to-Market report gives a new BD hire or distribution partner a complete understanding of the market: who to target, how to position, which channels to use, and a week-by-week plan for the first 90 days.
What does the 60-minute activation call cover?
We walk through the playbook, discuss account prioritization, fine-tune outreach approach, and help your team plan their first moves. It's a working session, not just a presentation. You also get two rounds of written follow-up questions afterward.
What's the typical turnaround?
24 hours from completed intake form.
Can I order Go-to-Market for multiple countries?
Yes. Each country is €490. We offer regional bundles (DACH, Nordic, Benelux, and more) with savings versus individual reports. See our pricing page for bundle details.
Enter your next market with a plan.
15-minute intake form. Playbook in your inbox within 24 hours.