§07 · The People

Three people. One pipeline. Every report signed.

NoordSight is AI-native, but it is not faceless. Every brief is read by one of us, every report carries a named analyst, every citation chain is reviewable. This is what a European research publication looks like when it is built AI-first.

Thomas Draxler #01

Thomas Draxler

CEO · Co-founder

Thomas has been building and selling since he was 18. One startup failed. One got acquired. Several got invested in. After a decade running a change management firm and advising SaaS and tech companies on sales transformation, he kept seeing the same pattern: companies entering European markets with conviction but without intelligence. The conviction was fine. The missing intelligence was expensive, often six figures expensive. NoordSight exists because Thomas decided that decoding a European market shouldn't cost more than the first quarter of a country manager's salary.

At NoordSight, Thomas leads client relationships and intake. He is the named analyst on the first call, the person who translates your expansion ambition into a research brief, and the one who signs off that every deliverable answers the question you actually needed answered.

Christopher le Roux #02

Christopher le Roux

AI, Product & Marketing · Co-founder

Christopher spent nearly a decade as CMO and Marketing Director in the fiber optic sensing and defense industry, leading global marketing for companies selling complex B2B technology across European markets. He knows what it feels like to stare at a new country and have no idea who buys, how they buy, or who you are competing against, because he was the person building that intelligence from scratch, trade show by trade show, conversation by conversation.

That experience shaped NoordSight's research methodology: the 16-agent pipeline, the cross-validation layers, the insistence on source-level citations from the 70+ institutional databases we draw on. Christopher designed the product because he had spent years wishing it existed. At NoordSight, he leads product, report production, and marketing, making sure every report meets the standard he would want if he were the one staking a market entry on it.

Andreas Herzinger #03

Andreas Herzinger

Generative AI Engineer

Andreas is a computer scientist who doesn't just write code, he thinks architecturally about how AI systems should work when the stakes are real. With a background in machine learning, NLP, and retrieval-augmented generation from the University of Innsbruck, he brought academic rigor to a product that demanded it. His bachelor thesis contributed to the Rankify framework, a RAG toolkit used in academic research, implementing multiple retrieval approaches and LLM inference points. At NoordSight, he turned that research into production.

Andreas built the research engine: the 16-agent pipeline that orchestrates specialized AI systems in sequence (Discovery, Row Research, QA, Executive Summary), the cross-validation architecture, the resume capability that survives interruptions, and the real-time progress streaming that lets you watch your intelligence being assembled. When the system delivers a report with confidence scores and source citations across 26 data dimensions, that is Andreas's architecture at work.

§01 · How it started

A €180,000 mistake we didn't make, but almost watched happen.

In late 2024, Thomas was advising a SaaS company on their European expansion. They had raised a strong Series A. They had a working product. They picked Germany. Big economy, strong tech sector, everyone speaks English. Classic logic.

Three weeks into building their go-to-market strategy, they spoke to five actual German procurement managers. Half the assumptions were wrong. The dominant channel they had planned around, barely used. The competitor they had dismissed, owned the key relationships locally.

The data was there. The synthesis was wrong. They had approached Germany like a variation of their home market. It isn't. No European country is.

Thomas called Christopher. Christopher had spent years watching the same pattern from the marketing side, companies entering European defense and technology markets armed with slide decks and optimism, then burning 12 months learning what structured research could have told them in a week.

The idea was simple: build the intelligence product they had both wished existed. Not a consulting engagement that takes three months and costs €50,000. Not a syndicated report that covers the industry but not your product. A custom, country-level intelligence report, tailored to your specific product, buyer, and competitive context, delivered in days.

Andreas joined to build the engine. Within months, the three of them had a working research pipeline that could produce intelligence across 26 dimensions per country, with cross-validation, source verification, and quality assurance, at a fraction of the time and cost of traditional alternatives.

§02 · How we work

Small team. No layers. No committee decisions.

Value 01

Speed is a feature.

We deliver intelligence inside 24 hours because that is what the market needs. If you are a Series B startup with 18 months of runway, you cannot wait 12 weeks for a consulting firm to tell you what we can decode in five business days.

Value 02

Every claim is sourced.

We don't publish assertions without evidence. Every finding carries a citation and a confidence score, drawn from World Bank, IMF, OECD, Eurostat, UN Comtrade and 65 other institutional databases. Full chain of custody, line by line.

Value 03

We built this for ourselves first.

NoordSight wasn't born from a market gap analysis. It was born from years of personally needing this product and not finding it. We are our own first customer, and we hold every report to the standard we would want if we were the ones making the expansion decision.

Talk to the team behind the intelligence.

Three people, not a switchboard. You will talk to the person who can actually help.

Our guarantee

Delivered in 24 hours, or not at all.

Every report cites its sources. Every analyst signs their name. If the brief isn't answered, we revise free, or refund.

Details
§S · SOURCES
70+ DATABASES · SYNCED DAILY

NoordSight research agents retrieve from 70+ institutional databases, the same primary sources used by the World Bank, McKinsey, and the Economist Intelligence Unit. Every data point carries its citation from source to deliverable.

DATA RETRIEVED FROM PUBLIC INSTITUTIONAL DATABASES · THESE ORGANIZATIONS DO NOT ENDORSE NOORDSIGHT

Ready to move? European markets, decoded.
Get report