The people behind the intelligence
One team. One mission.
NoordSight was built by people who've spent years helping companies navigate complex markets - and got tired of watching them guess their way through European expansion.
Thomas Draxler
CEO & Co-Founder
Thomas has been building and selling since he was 18. One startup failed. One got acquired. Several got invested in. After a decade running a holistic change management company and advising SaaS and tech firms on sales transformation, he kept seeing the same pattern: companies entering European markets with conviction but without intelligence. The conviction was fine. The missing intelligence was expensive - often six figures expensive. NoordSight exists because Thomas decided that decoding a European market shouldn't cost more than the first quarter of a country manager's salary.
At NoordSight, Thomas leads sales and client relationships. He's the voice on the other end of the discovery call, the person who translates your expansion ambition into a research brief, and the one who makes sure every deliverable answers the question you actually needed answered.
Christopher le Roux
AI, Product & Marketing Specialist - Co-Founder
Christopher spent nearly a decade as CMO and Marketing Director in the fiber optic sensing and defense industry, leading global marketing for companies selling complex B2B technology across European markets. He knows what it feels like to stare at a new country and have no idea who buys, how they buy, or who you're competing against - because he's been the person building that intelligence from scratch, trade show by trade show, conversation by conversation.
That experience is what shaped NoordSight's research methodology: the multi-stage pipeline, the cross-validation layers, the insistence on source-level citations. Christopher designed the product because he'd spent years wishing it existed. At NoordSight, he leads product development, report production, and marketing - making sure every report meets the standard he'd want if he were the one staking a market entry on it.
Andreas Herzinger
Generative AI Engineer
Andreas is a computer scientist who doesn't just write code - he thinks architecturally about how AI systems should work when the stakes are real. With a background in machine learning, NLP, and retrieval-augmented generation from the University of Innsbruck, he brought academic rigor to a product that demanded it. His bachelor thesis contributed to the Rankify framework - a RAG toolkit used in academic research - implementing multiple retrieval approaches and LLM inference points. At NoordSight, he turned that research into production.
Andreas built the research engine: the 12-agent pipeline that orchestrates specialized AI systems in sequence, the cross-validation architecture, the resume capability that survives interruptions, and the real-time progress streaming that lets you watch your intelligence being assembled. When the system delivers a report with confidence scores and source citations across 26 data dimensions, that's Andreas's architecture at work.
How it started
A €180,000 mistake we didn't make - but almost watched happen.
In late 2024, Thomas was advising a SaaS company on their European expansion. They'd raised a strong Series A. They had a working product. They picked Germany - big economy, strong tech sector, everyone speaks English. Classic logic.
Three weeks into building their go-to-market strategy, they spoke to five actual German procurement managers. Half the assumptions were wrong. The dominant channel they'd planned around? Barely used. The competitor they'd dismissed? Owned the key relationships locally.
The data was there. The synthesis was wrong. They'd approached Germany like it was a variation of their home market. It isn't. No European country is.
Thomas called Christopher. Christopher had spent years watching the same pattern from the marketing side - companies entering European defense and technology markets armed with slide decks and optimism, then burning 12 months learning what structured research could have told them in a week.
The idea was simple: build the intelligence product they'd both wished existed. Not a consulting engagement that takes three months and costs €50,000. Not a syndicated report that covers the industry but not your product. A custom, country-level intelligence report - tailored to your specific product, buyer, and competitive context - delivered in days.
Andreas joined to build the engine. Within months, the three of them had a working research pipeline that could produce intelligence across 26 dimensions per country, with cross-validation, source verification, and quality assurance - at a fraction of the time and cost of traditional alternatives.
How we work
Small team. No layers. No committee decisions.
Speed is a feature
We deliver intelligence in days because we believe that's what the market needs. If you're a Series B startup with 18 months of runway, you can't wait 12 weeks for a consulting firm to tell you what we can decode in 5 business days.
Every claim is sourced
We don't publish assertions without evidence. Every finding in a NoordSight report carries a citation and a confidence score. If we're not confident in a data point, we say so - because you deserve to know what's solid and what needs further validation.
We built this for ourselves first
NoordSight wasn't born from a market gap analysis. It was born from years of personally needing this product and not being able to find it. We're our own first customer - and we hold every report to the standard we'd want if we were the ones making the expansion decision.
Talk to the team behind the intelligence.
Have questions about your European expansion? We're three people - not a switchboard. You'll talk to the person who can actually help.